One of the most anticipated films of the year is now surrounded in controversy. Marvel has just signed a large product placement contract with Chinese device manufacturer TCL. Tony Stark will be using a number of TCL devices in the upcoming film. For many Iron Man fans, Stark’s use of foreign devices goes against the character’s core beliefs. After all, Stark is an American captain of industry.

Marvel has told press that the move simply made sense. Not only will the new product placement agreement be the biggest agreement between Hollywood and the China in history, many of Marvel’s fans are now overseas. China and the U.S. signed a trade agreement in February of last year that opened up Hollywood movies to Chinese consumers.

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